Trademark guides, in plain English.
Answers from a trademark law firm to the questions people ask most about trademarks.
Start with what a trademark is and when to use ™ versus ®. Before you pick a name, read how to search. If you’re filing, the classes guide explains how to describe what you sell.
The cease-and-desist guide covers what to do after a demand letter arrives.
All guides.
Trademark Symbols (™ ® ℠)
When you can use ™ or ®, where the symbol goes and how to type it.
How to Do a Trademark Search
How to search the USPTO database and when a free search is not enough.
What Is a Trademark?
What counts as a trademark and how long the rights last.
Trademark Classes Explained
The 45 trademark classes and how to pick the ones that cover what you sell.
Cease-and-Desist Letters
What to do when you receive a trademark cease-and-desist letter, and how to send one.
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